For Grading Integrity
Creating a logo for an educational advocacy group addressing the state of grading in Virginia high schools
Date
February 2023
Location
Virginia
Scope
Identity
Role
Creative Lead
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Background
When creating a logo for a group of educators fighting for scholastic integrity, I wanted something that read academic yet pulled in other influences. Because of the proximity to D.C. and innate high school context, I incorporated a color palette that leans patriotic, while employing specific elements that begin to reference a vintage sports aesthetic. The design needed to be flexible enough to accommodate the names of different districts as new chapters emerge while also drawing the attention of both parents and teachers.
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