Elevation,
Beaver Creek
Creating an identity for a high-end music experience nestled in the Rocky Mountains
Date
October 2022
Location
Beaver Creek, CO
Scope
Branding, Experiential, Print
Role
Art Director
Background
Elevation is three days of incredible performances, culinary delights, and signature wines, all showcased in the unmatched beauty of one of the country’s most revered mountain cities, Beaver Creek. With Elevation, we sought to replicate the energy of Live In The Vineyard, an exclusive Napa Valley based music festival, and channel it into Beaver Creek. This meant crafting a new identity that captured a high-west vibe Colorado is known for, while preserving the high-end experience this festival’s audience knows they can count on. Having Lucchese, a luxury boot brand, as the title sponsor promised a bespoke experience.
Colorado’s wealth of history, natural beauty, and elevated ski culture were all mined for inspiration. The logo we designed set the overall event tone, and I created a companion style guide to keep us consistent. I designed and produced all the digital and print assets to boot, including credentials, menus, signage and social campaigns. Guests were delighted by the gifted sets of custom branded Stanley drinkware inspired by the festival’s color palette.
Save the Date & Lineup Announcement
Social Posts
Type Hierarchy
Design Elements
Color Palette
Step & Repeat
Digital Invitations
Credentials
Menu
Credits
Created at Forefront Networks
Creative Direction by Kyle Mitchell
Photos by Will Bucquoy, Alec Savig and Ryan Waneka